Champs & Success

“Champs and Success is focusing on the foundations – the athletes who are the building blocks for a better tomorrow.” – Keonna Farmer

I teach student-athletes how to win in life — through purpose, preparation, and power moves that last far beyond the game.

Because Life After Sports Isn’t a Game.

Welcome to the court where success is the ultimate game .

Mission

To empower student-athletes through strategic mentorship, real-world education, and leadership development — preparing them for sustained success beyond athletics.

Vision

A generation of athletes who not only compete but contribute — equipped with the tools, mindset, and opportunities to build their future with purpose.

Every season, thousands of athletes graduate without a plan. Champs & Success exists to change that.

We help student-athletes, teams, and organizations create blueprints for success — in business, career, and community impact.

This isn’t about talent. It’s about transition, mindset, and money management.

We build what lasts after the buzzer.

What makes us

Different

Founded by an award-winning athlete who’s walked the walk — from the court to corporate — and built programs that actually work.

We merge sports mentorship with financial literacy, branding, and NIL strategy so athletes can turn potential into sustainable success.

We don’t just train athletes; we build leaders, entrepreneurs, and changemakers who give back to their communities.

Core Services

Your Success Plan Starts Here

E-Course Licensing

Ready-to-launch modules covering leadership, financial literacy, entrepreneurship, NIL strategy, and more — built for schools, teams, and organizations ready to make an impact.

License A Course

Custom Training & Workshops

Virtual or in-person experiences designed for athletes, coaches, and staff. Each session is customized to strengthen performance, mindset, and leadership.

Book A Workshop

Program Implementation

3-month, 6-month, or year-long frameworks that help teams and programs embed culture, accountability, and sustainable success into their daily systems.

Get Started

Keynote & Speaking Engagements

From record-breaking athlete to TEDx speaker and athletic director, Keonna Farmer brings real-world experience to inspire and empower audiences to build more than stats — to build impact.

Book Keonna to Speak

Proven Results ➙

From Locker Rooms to organizations — Our Impact Speaks. We’ve worked with athletes, schools, and organizations to help them:

Launch 25+ athlete-led initiatives and nonprofits

Develop financial literacy programs across 3 states

Train hundreds of students on leadership, branding, and NIL

Partner with community foundations and city programs for measurable results

I 100% recommend working with Keonna and I 100% support her.

Chris Davis Tweet

Brand Ambassador

What Keonna farmer is doing for student-athletes and young adults is immaculate.

Being an athlete and seeing the new rules and changes and how lost athletes were and still are after sports, the things she offers will make a tremendous difference for the now and future of student-athletes and young adults in their life after sports and college.

After seeing Keonna work with student-athletes and young adults and seeing the transformations she made for them, I 100% recommend working with Keonna and I 100% support her.

Chris Davis – Former Auburn Corner Back and San Diego Chargers Corner Back

Champions' Perspective:

Testimonials from Administrative and Coaching Powerhouses

To this day, I have not encountered a former student-athlete with as much drive as Keonna Farmer. This young woman has amassed countless accomplishments since I have known her. During her collegiate career, she maintained a high level of academic success while also finding the time to serve her community, through ventures like the Miracle League and the Ronald McDonald House. Keonna is an absolute visionary! She has the ability to create a detailed vision and then execute the plan precisely. I would 100% recommend Keonna to mentor young- adults and student-athletes. After graduating from UAB, she worked in the Student-Athlete Support Services unit as a mentor/learning assistant. She was able to apply all of the skills that she learned as a student-athlete and assisted incoming student-athletes who struggled academically. It has been a joy watching her grow from a studious scholar athlete to a business owner, mentor, and leader in the community. One thing I think makes Keonna different from others as a mentor, is that Keonna is able to find a way to relate to almost everyone that she encounters, which makes for a great mentor/mentee relationship. I would describe Keonna as Relentless, Passionate, Innovative.

Keonna works hard and puts in the time and effort into what she believes in. She has a personality that people gravitate to, and she is always leading by example. She is passionate and determined to be successful. In her quest for success that she has been dedicated to having an impact on young lives. She has committed herself to helping young women grow and develop into confident individuals. I have seen Keonna take great ideas that she is passionate about and lay the foundation to making them a reality. All of those things have a common theme around having a positive impact on young people. I would recommend Keonna to mentor young adults and student-athletes. Her loyalty and passion for people and what she do she sets her apart from others.

Paths to Greatness:

Athlete Testimonials on the Power of Champs & Success

Keonna has provided me with knowledge that will not only grow my business but me. Through her teachings, strategies and examples Keonna has elevated my business. The information she provide is everlasting and interchangeable. I will definitely use the information received during this boot camp in other entrepreneurial aspects. Keonna is reliable and she offers essential information needed for personal development, financial literacy, and business development.

Hey Keonna, I just wanted to tell you thank you for everything. I’m so excited about this year... I see the growth already. Everything we discussed during our last call are in the process of happening! From the day we started communicating you were always so compassionate and willing to help educate! I remembered attending the free zoom workshop you had last year, the information you gave out for FREE helped me put so many things in perspective. We still have some ways to go, but I’m grateful to have your guidance and support!!! Thank you for always being so encouraging during times I needed it the most! Thank you for being so understanding and generous! You’re truly amazing, and I’m happy to have you along this journey!

I really liked the workshop. To start off, it was something more than just a boring lecture. It helped me learn how I can better myself even when I’m not working or putting together my business. I was able to put myself on a schedule and keep productive throughout the day and learn to handle my responsibilities first. The workshop was engaging and fun at the same time. I can’t wait till I get the chance to attend another one and thank you very much.

It was such a pleasure working with Keonna! As a retired athlete, it can be tough navigating through the next phase of your life. Keonna was able to use her knowledge and insight to help me in finding a career that would not only align with my professional goals, but align with my personal goals as well. She took her time to really understand who I am as a person, what inspires me, and where I want to be in the future. I am truly thankful for Keonna and her guidance throughout this process!

I loved the whole experience of working with Keonna Farmer! She is a huge mentor for me! She provided with so much knowledge within a matter of minutes & mind you I just graduated from college & I still got knowledge they didn’t even teach me in school! If you want to level up! You need to connect with her! She is always happy to answer questions I have & always willing to give me advice as well! What she is doing is amazing & we need more individuals like her , that once us to young people to be GREAT 10/10

I gained adequate knowledge on the financial aspect of college for athletes. Keonna was very knowledgeable about the many different financial sources available. The information is very helpful. It’s always great to hear information from an outside source that doesn’t have any affiliation with the college. Not only did Keonna provide information on monetary options available she provided multiple life skill ideas as well as information on how to present yourself as an athlete because of the outlook others have on athletes.

As a parent full of knowledge and wisdom that shares this information with my child, I understand the importance of having a mentor while navigating through life. A mentor that is unbiased and not related to the mentee. After having an amazing experience with Keonna Farmer and her company, I knew her mentoring services will be even more amazing. Long story short, I was correct. Keonna created an experience of a lifetime for my child. I don't know what Keonna program entailed because my child was enrolled and not me, However I do know that it was powerful. The drive, motivation, and the joy that my child received during and after working with Keonna is unmatched. To hear my child share with me their appreciation for enrolling them in the program was heart warming. "Thank you Mom for investing in me." were the words of my child. After the program the actions that my child took were impressive. My child is an advanced student who have excelled even further since Keonna's mentorship program. Thank you Keonna for delivering such a premium service to our family. We can only wait to enroll our next child.

Keonna Farmer is great! Great Personality and is a very great mentor & just an all around great lady. Definitely a beautiful young lady I will love my daughter to always look up to. She runs an all girls one day convention through her community work and we have attended every year and took something away from it every time, from things about living your truth, building a business, dealing with bullying, and being confident about yourself as a young lady. What she does for not only my child but other young girls is amazing and she has so much more to do and I know she is going to continue to make young girls better and believe more in their self. The greatest thing about her is her passion it really shows in all of her mentorships that this is what she was born to do. We love you and continue to shine bright and lead the young ladies behind you to a great future. Thank you for all you do.

Thank you Keonna for the amazing business workshop you put together for our young girls and the passion and dedication behind it. JAIDA learned so many things and as a result has started her own business which is doing very well. You have proven to really be a jewel to the community and especially to the young black girls in our community giving them the tools they need to be successful. If I could describe you in 3 words it would be motivated, ambitious, and consistent.

Parent Praises:

Heartfelt Testimonials on the Impact of Champs & Success

Get Involved

We’re Building More Than Athletes — We’re Building Leaders.

For Parents & Athletes

Join Mentorship Program

Community Partners

Sponsor A Student

For Coaches & Schools

Book a Partnership Call

About

Meet the Founder — Keonna Farmer

From record-breaking athlete and TEDx speaker to Key to the City honoree and Athletic Director, Keonna Farmer has dedicated her career to helping athletes build a life beyond the game, all before the age of 30.

She’s the youngest recipient of an Honorary Doctorate from Trinity International School of Ambassadors, Commissioner of the newly formed HBCU Basketball League and founder of multiple programs empowering women, youth, and athletes nationwide.

Her mission is simple — to create systems, support, and strategies that help others achieve success that outlasts the spotlight.

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Champs & Success

Only 1% Go Pro — But 100% Can Succeed