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Champs & Success

Just as in sports, succeeding in life requires guidance, practice, repetition, strategic planning, and the right tools

“Champs and Success is focusing on the foundations – the athletes who are the building blocks for a better tomorrow.” – Dr. Keonna Farmer

Are you wondering about the chances of your student-athletes going pro in sports?

Let me share some eye-opening facts with you. Only 1% of athletes make it to the professional level. Additionally, a significant percentage of student-athletes are unsure of their next steps after college, often entering adulthood without a solid financial foundation after dedicating four years to their sport.

But here’s the good news: there are abundant and lucrative career opportunities available for student-athletes. And that’s where Champs and Success come in.

As a parent, coach, or athletic director, you play a crucial role in shaping the future of aspiring athletes. We are here to offer guidance, support, and resources to ensure that your athletes have a solid plan for success beyond sports. 

Your Game, Your Life, Our Expertise

Dr. Keonna Farmer

Welcome to the C5-Orange Logo court where success is the ultimate game .

Champs and Success is committed to empowering student-athletes to reach their full potential in sports and life. Through our comprehensive 360-degree athlete development model, we equip student-athletes with essential life skills and knowledge to prepare them for a successful and fulfilling future.

Champs and Success envision a future where every student-athlete has access to the resources they need to achieve their full potential in sports and life. We strive to inspire a culture of excellence in sports and life, where student-athletes have the tools, knowledge, and skills necessary to build sustainable, profitable careers, leave a lasting legacy, and make a meaningful impact on and off the field.

Meet Your Mentor

Dr. Keonna Farmer M.S., Hon. Ph.D.

Founder and Lead Mentor 

Dr. Keonna Farmer is an award-winning athlete, strategist, and mentor dedicated to empowering athletes. With expertise in securing NIL deals, high-paying careers, and building income streams, she provides personalized guidance to athletes for success on and off the field. 

Recognizing the need for transitional development for life after college, Dr. Farmer is committed to bridging the gap and ensuring athletes have the necessary guidance to make informed decisions that shape their careers. 

With a track record of excellence in sports, including being recognized as the athletic A-SUN Newcomer of the Year and induction into the University of North Florida Division 1 Wall of Fame, she brings a unique perspective to her mentorship and coaching.

As a highly-rated mentor and educator, Dr. Farmer has worked in diverse fields such as consulting, teaching, mentorship, athletic coaching, modeling, non-profit, and finance. She is a BRAINZ magazine-executive contributor, a TEDx presenter, and has been featured on Netflix. Her work has been widely acclaimed and featured in numerous business and media outlets.

In addition to her athletic achievements, Dr. Farmer holds a Master’s in Adult & Continuing Education, a Bachelor’s in Communication Management, and several Continuing Education Certifications. She is also the youngest person in the history of Trinity International University of Ambassadors to receive an Honorary Doctorate of Philosophy in Business Administration, a prestigious honor.

Passionate about connecting business, sports, and entertainment, Dr. Farmer leverages her extensive experience as a student-athlete and her diverse background to guide athletes toward success in their athletic journeys and beyond.

Dr. Farmer’s dedication, expertise, and commitment to empowering athletes make her an invaluable resource for those looking to excel in all aspects of their lives. 

Number 5

 We focus on 5 core areas:



Six-Figure Career Development



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Unleash Your Potential

1 On 1 Mentoring and E-Courses

Let's Partner for Success!

Unleash Your Athlete's Potential

We provide a comprehensive range of training, workshops, programs, and e-learning options to schools and organizations, both virtually and in person. Our programs are grounded in research, evidence, and practical experience, and are tailored to meet the needs of individuals requiring accommodations.

Our teaching approach is reflective, collaborative, integrative, and inquiry-based, ensuring that we are able to provide the best possible learning experience for all. We recognize that every student-athlete is unique and has different learning needs. Hence, we offer on-site, virtual, online self-paced, and blended training solutions to cater to these individual needs.

We are also able to customize our services to meet the specific needs of your organization.

change the learn more button to Learn More and Take the Next Step! and make it go to the partnership and booking page  

I 100% recommend working with Keonna and I 100% support her.

Chris Davis

Brand Ambassador

What Keonna farmer is doing for student-athletes and young adults is immaculate. 

Being an athlete and seeing the new rules and changes and how lost athletes were and still are after sports, the things she offers will make a tremendous difference for the now and future of student-athletes and young adults in their life after sports and college.

After seeing Keonna work with student-athletes and young adults and seeing the transformations she made for them, I 100% recommend working with Keonna and I 100% support her.

Chris Davis – Former Auburn Corner Back and San Diego Chargers Corner Back
Keonna Farmer

Champions' Perspective:

Testimonials from Administrative and Coaching Powerhouses

Joshua Young
Joshua Young
Assistant Athletic Director for Student-Athlete Support Services University of Alabama at Birmingham
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To this day, I have not encountered a former student-athlete with as much drive as Keonna Farmer. This young woman has amassed countless accomplishments since I have known her. During her collegiate career, she maintained a high level of academic success while also finding the time to serve her community, through ventures like the Miracle League and the Ronald McDonald House. Keonna is an absolute visionary! She has the ability to create a detailed vision and then execute the plan precisely. I would 100% recommend Keonna to mentor young- adults and student-athletes. After graduating from UAB, she worked in the Student-Athlete Support Services unit as a mentor/learning assistant. She was able to apply all of the skills that she learned as a student-athlete and assisted incoming student-athletes who struggled academically. It has been a joy watching her grow from a studious scholar athlete to a business owner, mentor, and leader in the community. One thing I think makes Keonna different from others as a mentor, is that Keonna is able to find a way to relate to almost everyone that she encounters, which makes for a great mentor/mentee relationship. I would describe Keonna as Relentless, Passionate, Innovative.
Darrick Gibbs
Darrick Gibbs
Head Women’s Basketball Coach at the University of North Florida
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Keonna works hard and puts in the time and effort into what she believes in. She has a personality that people gravitate to, and she is always leading by example. She is passionate and determined to be successful. In her quest for success that she has been dedicated to having an impact on young lives. She has committed herself to helping young women grow and develop into confident individuals. I have seen Keonna take great ideas that she is passionate about and lay the foundation to making them a reality. All of those things have a common theme around having a positive impact on young people. I would recommend Keonna to mentor young adults and student-athletes. Her loyalty and passion for people and what she do she sets her apart from others.

Paths to Greatness:

Athlete Testimonials on the Power of Champs & Success

Larriah N
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Keonna has provided me with knowledge that will not only grow my business but me. Through her teachings, strategies and examples Keonna has elevated my business. The information she provide is everlasting and interchangeable. I will definitely use the information received during this boot camp in other entrepreneurial aspects. Keonna is reliable and she offers essential information needed for personal development, financial literacy, and business development.
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Hey Keonna, I just wanted to tell you thank you for everything. I’m so excited about this year... I see the growth already. Everything we discussed during our last call are in the process of happening! From the day we started communicating you were always so compassionate and willing to help educate! I remembered attending the free zoom workshop you had last year, the information you gave out for FREE helped me put so many things in perspective. We still have some ways to go, but I’m grateful to have your guidance and support!!! Thank you for always being so encouraging during times I needed it the most! Thank you for being so understanding and generous! You’re truly amazing, and I’m happy to have you along this journey!
Jaida Pam
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I really liked the workshop. To start off, it was something more than just a boring lecture. It helped me learn how I can better myself even when I’m not working or putting together my business. I was able to put myself on a schedule and keep productive throughout the day and learn to handle my responsibilities first. The workshop was engaging and fun at the same time. I can’t wait till I get the chance to attend another one and thank you very much.
Brianna Dwyer
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It was such a pleasure working with Keonna! As a retired athlete, it can be tough navigating through the next phase of your life. Keonna was able to use her knowledge and insight to help me in finding a career that would not only align with my professional goals, but align with my personal goals as well. She took her time to really understand who I am as a person, what inspires me, and where I want to be in the future. I am truly thankful for Keonna and her guidance throughout this process!
Chesity McDaniels
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I loved the whole experience of working with Keonna Farmer! She is a huge mentor for me! She provided with so much knowledge within a matter of minutes & mind you I just graduated from college & I still got knowledge they didn’t even teach me in school! If you want to level up! You need to connect with her! She is always happy to answer questions I have & always willing to give me advice as well! What she is doing is amazing & we need more individuals like her , that once us to young people to be GREAT 10/10
Gabby Mbakwe
Gabby Mbakwe
Mother of a 5 star football recruit, and state champion Jaylen Mbakwe
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I gained adequate knowledge on the financial aspect of college for athletes. Keonna was very knowledgeable about the many different financial sources available. The information is very helpful. It’s always great to hear information from an outside source that doesn’t have any affiliation with the college. Not only did Keonna provide information on monetary options available she provided multiple life skill ideas as well as information on how to present yourself as an athlete because of the outlook others have on athletes.
Sandra Daniel
mother of one of our mentees
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As a parent full of knowledge and wisdom that shares this information with my child, I understand the importance of having a mentor while navigating through life. A mentor that is unbiased and not related to the mentee. After having an amazing experience with Keonna Farmer and her company, I knew her mentoring services will be even more amazing. Long story short, I was correct. Keonna created an experience of a lifetime for my child. I don't know what Keonna program entailed because my child was enrolled and not me, However I do know that it was powerful. The drive, motivation, and the joy that my child received during and after working with Keonna is unmatched. To hear my child share with me their appreciation for enrolling them in the program was heart warming. "Thank you Mom for investing in me." were the words of my child. After the program the actions that my child took were impressive. My child is an advanced student who have excelled even further since Keonna's mentorship program. Thank you Keonna for delivering such a premium service to our family. We can only wait to enroll our next child.
Wahketta Davis
mother of one of our mentees
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Keonna Farmer is great! Great Personality and is a very great mentor & just an all around great lady. Definitely a beautiful young lady I will love my daughter to always look up to. She runs an all girls one day convention through her community work and we have attended every year and took something away from it every time, from things about living your truth, building a business, dealing with bullying, and being confident about yourself as a young lady. What she does for not only my child but other young girls is amazing and she has so much more to do and I know she is going to continue to make young girls better and believe more in their self. The greatest thing about her is her passion it really shows in all of her mentorships that this is what she was born to do. We love you and continue to shine bright and lead the young ladies behind you to a great future. Thank you for all you do.
Joiya Pam
mother of one of our mentees
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Thank you Keonna for the amazing business workshop you put together for our young girls and the passion and dedication behind it. JAIDA learned so many things and as a result has started her own business which is doing very well. You have proven to really be a jewel to the community and especially to the young black girls in our community giving them the tools they need to be successful. If I could describe you in 3 words it would be motivated, ambitious, and consistent.

Parent Praises:

Heartfelt Testimonials on the Impact of Champs & Success

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