Champs and Success Logo


About Champs & Success and the Founder

Driven by Passion:

Discovering Our Why

Keonna’s mother instilled in her the importance of seizing opportunities and being actively involved in the community, emphasizing the value of education and career aspirations. Her coaches also instilled values such as work ethic, discipline, loyalty, perseverance, networking, and family values. Throughout her journey, Keonna has recognized the need for a support system, mentorship, and practical training to help young people navigate the world of sports, college, and prepare for their academic, community, and career paths.

Keonna has witnessed individuals who were unable to pursue college sports due to a lack of guidance in choosing the right schools and obtaining the necessary information for critical decisions. She has also seen student-athletes graduate without work or internship experience, community involvement outside of sports, and a clear career plan for when their sports careers end. This experience highlighted the gaps in support systems and missing links in preparing student-athletes for future opportunities.

Due to a lack of proper guidance, many individuals were given incorrect information regarding crucial decision-making, while others received no guidance on how to differentiate between emotional and rational decision-making. Consequently, they became lost and ill-equipped to make informed decisions about their future.

As a result, Keonna has decided to become part of the solution. She is passionate about helping young adults and student-athletes prepare for life’s challenges, equipping them with the necessary tools to navigate through the high school and college world of sports, and developing their academic, community, and career paths. This is her heartfelt desire, inspired by her own rich and impactful experience.

Unleashing Dreams, Shaping Futures

Champs and Success is committed to empowering student-athletes to reach their full potential in sports and life. Through our comprehensive 360-degree athlete development model, we equip student-athletes with essential life skills and knowledge to prepare them for a successful and fulfilling future. Our mission is to provide customized services that address the unique post-college challenges that student-athletes face while promoting integrity, diversity, and social responsibility in the sports industry.

Champs and Success envision a future where every student-athlete has access to the resources they need to achieve their full potential in sports and life. Our vision is to become the go-to consulting and mentoring firm for student-athletes across the nation. We strive to inspire a culture of excellence in sports and life, where student-athletes have the tools, knowledge, and skills necessary to build sustainable, profitable careers, leave a lasting legacy, and make a meaningful impact on and off the field.

Our main objective is to create a community-recognized brand that empowers student-athletes to find innovative pathways into the high-paying careers they desire; To produce youth who are financially, and physically able to become stewards of their communities upon graduation. Restoring the community through education and creating equitable opportunities which will catapult our athletes to change the trajectory of the marginalized areas in our communities

Additionally, we will cultivate relationships with business, community, and educational leaders to gain brand awareness in the community, build a client base and forge long-standing partnerships to combat ineffective adulthood transition in the community.

We will curate an experience that fosters ownership, accessibility, education, and equity for student-athletes which encourages financial, educational, and personal growth through resources, mentorship & education. 

Guided by Excellence:

Our Core Values




Social Responsibility


Guided by Excellence:

Our Core Values

A Message From Dr. Keonna Farmer

As someone who has gained public and professional respect for my endeavors, success, and community involvement, I strive daily to uphold my values. I value education, leadership, empowerment, mentorship, and support. Using my gifts and talents, I aim to serve as a thought leader who empowers others, inspires innovative ideas, & promotes forward-thinking. I aim to provide educational resources, solutions, and knowledge that will support equity for teen girls, young adults, student-athletes, local communities, business owners, and others. This is intended to prepare them for a fulfilling, well-rounded life and win at adulthood. 

My Stance on Diversity, Equity, and Inclusion

As an educator and businesswoman, I have long been committed to diversity, and recognize the barriers faced by women and other minorities. In response to this commitment, I remained steadfast and intentional that my organizations and businesses centered people and their experiences first. Diversity, Equity, and Inclusion are at the core of how I lead and empower, and this commitment is unwavering—across all ventures. I am committed to continuous learning, acknowledging impact, and taking a solutions-based approach to systemic inequities girls and women interact with daily. I believe in fostering the kind of culture that is inclusive as it is essential in achieving deconstructing historical inequities marginalized communities face daily

Elevate Your Athletes' Success

 Subscribe for Expert Insights 

Number 5

5 Awesome Tips For You

5 tips for young adults and student-athletes to network their way to success and secure a 6-figure dream job!