Building Champions for Life | Partner with Champs & Success
Your athletes are built for greatness — but talent alone isn’t enough. At Champs & Success, we bring the piece most programs miss: structure, strategy, and real-world readiness. Whether you’re a school, organization, or brand, I collaborate with you to design experiences that help student-athletes and teams succeed both in competition and in life.
Teams focus only on wins — culture suffers
Programs inexperienced with NIL, financial readiness
Athletes excel in sport — but lack post-graduation plan
Athletes leave with clarity, networks, and a mapped-out career path
Teams build purpose-driven culture, retention rises
Programs and athletes become funded, prepared, and branded
Keonna Farmer has walked the path you’re preparing your athletes to walk.
A former Division I athlete and the youngest recipient of an Honorary Doctorate at her institution, Keonna brings lived experience paired with strategic leadership. She currently serves as the Athletic Director at i3 Academy High School and Commissioner of the HBCU Basketball League, working at the intersection of athletics, education, and community impact.
In recognition of her leadership and service, Keonna was awarded the Key to the City of Center Point, Alabama, along with two official proclamation days honoring her work with youth, women, and athletic communities.
Her work is grounded in discipline, integrity, and execution, helping institutions develop athletes who are prepared not only to compete, but to lead, transition, and succeed beyond the season.

When you partner with Keonna Farmer, you’re investing in more than programming. You’re building infrastructure, leadership, and outcomes that last.
I 100% recommend working with Keonna and I 100% support her.
Chris Davis Tweet
What Keonna farmer is doing for student-athletes and young adults is immaculate.
Being an athlete and seeing the new rules and changes and how lost athletes were and still are after sports, the things she offers will make a tremendous difference for the now and future of student-athletes and young adults in their life after sports and college.
After seeing Keonna work with student-athletes and young adults and seeing the transformations she made for them, I 100% recommend working with Keonna and I 100% support her.
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