Keonna’s late mother, Kelly Farmer, instilled in her the importance of seizing opportunities and staying active in her community — teaching her that education, service, and purpose go hand in hand. Her coaches reinforced values of discipline, loyalty, perseverance, networking, and family. Through these lessons, Keonna developed a deep commitment to helping others rise.
Throughout her journey, Keonna recognized a growing need for structured support, mentorship, and real-world training to help young people — especially student-athletes — navigate the world of sports, college, and career.
She has witnessed far too many students who missed out on opportunities because they lacked proper guidance. Some didn’t know how to choose the best school for them or access key resources. Others graduated without internships, work experience, or a plan for life after sports. These gaps revealed a powerful truth: talent alone isn’t enough. Preparation and support matter just as much.
Without that support, many young adults received inaccurate advice or none at all. They struggled to make sound decisions, often unable to separate emotion from reason. As a result, they chose a college, and or entered the world uncertain and unequipped to make informed choices about their future.
Rather than stand by, Keonna decided to become part of the solution. She is passionate about helping student-athletes and young adults prepare for life’s challenges — equipping them with tools, mentorship, and strategy to thrive in every area of life. Through Champs & Success, she’s turning her rich and impactful experience into purpose to prepare the next generation to win on and off the court.
Champs and Success is dedicated to empowering student-athletes to reach their full potential in sports and in life. Through our holistic 360° athlete development model, we equip student-athletes with the life skills, mindset, and knowledge necessary to succeed far beyond the game.
Our mission is to provide tailored programs that address the real-world challenges athletes face — from career readiness and financial literacy to leadership development and personal growth — all while promoting integrity, discipline, and social responsibility within the sports community.
We envision a future where every student-athlete has access to the resources, mentorship, and opportunities they need to excel — not only on the field, but in every aspect of their lives. Champs and Success aims to be the nation’s leading consulting and mentoring firm for student-athletes, setting the standard for excellence, preparation, and empowerment.
We strive to create a culture where athletes become leaders — equipped with the tools and confidence to build sustainable careers, leave lasting impact, and contribute meaningfully to their communities.
Equip student-athletes with the tools to discover innovative pathways into high-paying and purpose-driven careers.
Bridge the gap between athletics and academics by preparing youth to become financially literate, career-ready, and community-minded leaders.
Rebuild and strengthen communities through education and equitable opportunities that inspire athletes to uplift marginalized areas and create lasting change.
Build long-standing relationships with businesses, schools, and organizations to expand resources, brand awareness, and impact.
We envision a future where every student-athlete has access to the resources, mentorship, and opportunities they need to excel — not only on the field, but in every aspect of their lives. Champs and Success aims to be the nation’s leading consulting and mentoring firm for student-athletes, setting the standard for excellence, preparation, and empowerment.
We strive to create a culture where athletes become leaders — equipped with the tools and confidence to build sustainable careers, leave lasting impact, and contribute meaningfully to their communities.
Knowledge
Innovation
Equity
Social Responsibility
Community
At Champs & Success, every program, partnership, and initiative is rooted in our five core values that shape how we lead, serve, and grow together:
We believe that informed minds create empowered futures. Every session, workshop, and conversation is designed to educate and equip.
We’re not just following trends — we’re setting them. Through creativity and forward-thinking strategies, we help athletes and organizations stay ahead of the game.
Access matters. We work to ensure every athlete, regardless of background, has equal opportunity to learn, grow, and compete at the highest level.
We build programs that make an impact beyond the court and field — strengthening communities through leadership, service, and action.
We rise together. From mentorship to partnerships, we create spaces where collaboration and connection drive long-term success.
This is more than sports — it’s about building people, purpose, and progress that last.
As someone who has gained public and professional respect for my endeavors, success, and community involvement, I strive daily to uphold my values. I value education, leadership, empowerment, mentorship, and support. Using my gifts and talents, I aim to serve as a thought leader who empowers others, inspires innovative ideas, & promotes forward-thinking. I aim to provide educational resources, solutions, and knowledge that will support equity for teen girls, young adults, student-athletes, local communities, business owners, and others. This is intended to prepare them for a fulfilling, well-rounded life and win at adulthood.
As an educator and businesswoman, I have long been committed to diversity, and recognize the barriers faced by women and other minorities. In response to this commitment, I remained steadfast and intentional that my organizations and businesses centered people and their experiences first. Diversity, Equity, and Inclusion are at the core of how I lead and empower, and this commitment is unwavering—across all ventures. I am committed to continuous learning, acknowledging impact, and taking a solutions-based approach to systemic inequities girls and women interact with daily. I believe in fostering the kind of culture that is inclusive as it is essential in achieving deconstructing historical inequities marginalized communities face daily.
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